Who We Are
Sparqle Motor Insights is a specialist market research and analytics consultancy born from a passion for automotive excellence and data accuracy. Based in London, our skilled team delivers clarity to carmakers, dealers, and mobility pioneers with market-leading methodologies and a deep understanding of what drives business growth.
Vision Statement
To revolutionise how mobility brands understand their markets, anticipate trends, and deliver value through insightful, transformative data.
Mission Statement
To inspire confident decisions by translating complex data into powerful business intelligence, building a future where every mobility organisation can outpace change.
Our Strengths
- Cutting-Edge Research Techniques: Leveraging the latest in AI, segmentation, and predictive analytics.
- Industry-Leading Talent: Our consultants carry prestigious research certifications and decades of combined experience.
- Bespoke Solutions: Every project is tailored for maximum client impact, no cookie-cutter approaches.
- Stakeholder Engagement: Transparent processes fostering trust and continuous feedback loops.
Meet the Experts
Julia Spencer
Managing Director – 18 years driving market insight innovation in the automotive sector, empowering teams to conquer commercial challenges.
Simon Lee, PhD
Head of Analytics – Leading advanced data modelling and visualisation across complex projects for OEMs and mobility start-ups.
Sophie Ahmed
Lead Researcher – Renowned for qualitative expertise and survey design, Sophie delivers real client breakthroughs.
Client Endorsements
“Julia’s strategic input in our dealer network intelligence has helped us increase market share by 24% in just two years.”
- Tom Bradley, Bristol, UK“Their agile team was a game changer in our shift to electric vehicles. Unmatched attention to detail!”
- Anna Clarke, Glasgow, UKSuccess Metrics
- +40 projects delivered to industry leaders in 2023
- 98% client satisfaction rate
- Multiple industry awards for research excellence