Driving Decisions with Insightful Research
Our research services empower mobility leaders to make fast, evidence-driven decisions that deliver long-term growth and market success.
Start Your ProjectOur Research Solutions
Quantitative Surveys
Custom survey design and national fieldwork provide statistically robust insights for precise, data-grounded decisions.
Qualitative Interviews
Gain deep consumer perspectives with in-depth interviews, focus groups, and online communities.
Behavioural & Usage Analytics
Understand how buyers interact with vehicles and services by tracking real-world behaviour metrics.
Our Methodology
We blend best-practice research methods with innovation, combining data sources and modern analytics for maximum impact.
Industries Covered
- Automotive manufacturers & retailers
- Electric mobility providers
- Aftermarket and accessories brands
- Mobility platforms & logistics
Why Choose Our Research?
- Experienced fieldwork teams ensuring data authenticity and accuracy.
- Agile approaches for fast-turnaround results, letting you act ahead of competitors.
- Clear, strategic reporting so insights are actionable for every stakeholder.
- Industry compliance—data collected and analysed with full GDPR and MRS code of conduct adherence.
Proven Impact
“The Sparqle team fast-tracked our in-car telematics study, which directly informed our product roadmap and contributed to record sales.”
- Peter Brooks, Leeds, UK“Engaging and insightful, their data helped us persuade senior management to greenlight a major new launch.”
- Yasmin Singh, Birmingham, UK- 20+ automotive launches supported in 2023
- Client NPS: 9.7/10